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Book Summary
In Business Etiquette: A Guide For The Indian Professional, the author, Shital Kakkar Mehra, seeks to help her readers smoothly navigate through the complex waters of business culture, and guide newbies on their journey towards becoming seasoned professionals.
For quite some years now, India has been steadily rising to the top as a hub for global business. Indian executives have to frequently jet-set across the globe for business purposes, and they encounter a variety of people and a multitude of cultures while on the job.
In an era where projecting the right image is highly valued, an individuals personal brand can often make or break deals. Given such a scenario, committing an embarrassing faux pas, even unintentionally, might reflect negatively on the individual as well as his/her organization.
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