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Guinness
About the publisher
Guinness World Records has been a publisher of annual bestselling titles for over half a century. Since publishing the first edition of our annual bestselling title - the Guinness World RecordsT book - in 1955, Guinness World Records has sold over 115 million books worldwide, making it a Guinness World Records holder in its own right: the bestselling copyright title of all time.\\\\n\\\\nThe Guinness World Records book is a publishing phenomenon, sold in 26 languages, in more than 100 countries worldwide, selling over 3.5 million books annually in the process.\\\\n\\\\nEach year, Guinness World Records explodes into book retailers across the globe on the back of an international PR firestorm. Using our fantastic record holders, photos and content is the perfect way to not only attract the attention of news editors, who return each year, hungry for more, but also in turn, our readership and target audience.\\\\n\\\\nOver the years, Guinness World Records has come to understand the likes, dislikes, tastes and desires of our target audiences in great depth. While the Guinness World Records main edition has had a key following of boys aged 8 to 12 - and their parents and families who consider the book as the perfect gift item - our varied content is enjoyed by a much wider demographic.\\\\n\\\\nAs such, in 2008, Guinness World Records was proud to launch a brand new and exciting title, the Guinness World Records Gamer's Edition, the ultimate records book for video gaming. Now in its third year, the book is appreciated by an older demographic, and has been met with critical acclaim from industry professionals and gaming enthusiasts alike.\\\\n\\\\nVideo gaming is one of the world's fastest-growing industries, and the Gamer's Edition fits squarely into this lucrative and exciting market. Editorially, the book covers the broadest reach of the market possible, with sections for both casual gamers and hard-core enthusiasts.\\\\n\\\\nIn 2010, Guinness World Records is developing and launching wider publishing programme of new products including eBooks and digital applications.\\\\n\\\\nTo find out more about Guinness World Records - Publishing, contact Mina Patria, Director of Publishing: Mina.Patria@guinnessworldrecords.com\\\\n
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Guinness World Records 2011
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