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India Reloaded: Inside India's Resurgent Consumer Market

by Dheeraj Sinha
Publisher: Palgrave Macmillan (2015)    |     ISBN 10: 1137367091    |     ISBN 13: 9781137367099
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Book Summary
Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.!
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About the Author
Dheeraj Sinha is a senior ad professional based in Mumbai. He is also the author of consumer India - inside the Indian mind and

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