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by Aditya Mukherjee
Publisher: Rupa & Co. (2013)    |     ISBN 10: 8129124076    |     ISBN 13: 9788129124074
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Book Summary
"Roy, I'm going to make you an offer you can't refuse'. 'I can't marry you, JJ. It would ruin our friendship'.JJ laughed. 'Very funny, but no, I'm going to start a restaurant chain. I found this amazing cook in Chandni Chowk'. Jacob James - JJ - eccentric idealist and scion to a wealthy family, is determined to make it big on his own. A chance meeting with Jaaved, an innovative young chef at an iconic Old Delhi restaurant, triggers an idea. What if JJ set up a chain of fusion restaurants, spinning new-age twists on traditional recipes? As JJ embarks on his grand entrepreneurial journey, he convinces two others to join him Roy, a disgruntled engineer and Sheetal, a feisty single mother who works in the hotel industry. Join the team as they travel from the crumbling Mughlai kitchens of Chandni Chowk to the trendy upmarket eateries of Gurgaon, from the corporate corridors of venture capitalists to the crummy offices of property brokers. Will they realize their Great Entrepreneurial Dream? Or will Khan Mian, legendary chef and Jaaved’s grandfather, hell-bent on protecting his heritage and his traditions, thwart their plans?"
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About the Author
Aditya Mukherjee, an alumnus of IIM Bangalore, works for a management consulting firm in Delhi. Boomtown is his first

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